Jones Soda - Great Story, Great Stock, Scary Stock


Watching a stock run from under $1 to over $30 is an amazing feeling... if you own it. I have been watching Jones Soda stock since before I even started trading. I couldnt believe that a little company like this was even public and back then it was trading at about 40 cents. I knew penny stocks were risky and I stayed clear of it.

With the AMAZING run Hansens had last year because of its monster energy drink investors have been chomping at the bit to find the next great soda story. Thats exactly what Jones has. They recently signed a major distribution deal, started selling cans for the first time, switched to ALL real sugars (went green?), might be expanding into fountain drinks, just signed a deal with the SeaHawks to be the official beverage etc. Its a great story of the American dream too considering some kids started their own soda company printing their pictures on the bottles.



Now the company is worth about $400 million and is sporting a PE near 100. JSDA ran $20 or 200% in the first 4 months of the year. When it topped out at $32.60 investors absolutely destroyed it. After coming back down to $15 and bouncing off the 200 SMA I think its time for me to give it a try. What the hell right, its never too late to try.
20 Jun 2007